Establishing brand heritage is a very important step, not only for marketing reasons but for a range of other reasons as well. Brand heritage instills pride in your brand, floods consumers with memories and feelings of loyalty to the brand and helps to assert your brand as a trusted, expert brand.
Establishing the heritage may not be as easy as it seems. Depending on how old your brand is, there may be a substantial amount of information that you must leaf through to be able to put your brand’s story together. The primary goal of the task is to decide which “facts” have help to establish the brand and which events helped to define the brands pedigree.
Tell Your Story
Developing a heritage is a lot like telling a story. It has a beginning and middle but does not have an end, because the story continues. Just like telling a story there are details that must be expanded on but not every detail can be expanded on. It takes a professional with a long history of their own working with historical information to be able to know what:
* Events were relevant to the brand
* What information needs to be expanded on
* Where the plot twists and turning, points occurred
Establishing the heritage of a brand can be quite time consuming and require a bit of detective work as well as data gathering and viewing. Your businesses heritage is an important part of the brands appeal. Even if your business has only been in years for a decade or less, establishing the pedigree early on will give you plenty to grow on.
Ask a Pro!
The easiest way to make sure the heritage of your business is preserved in a presentable format is to ask the pros at History Factory to help! Follow us on our twitter page.