The landscape of the business world is constantly changing and evolving, forcing businesses to find new and creative ways to market themselves and their products. Customers now want to know how a company’s product will influence their day to day lives. They want a written story if you will, allowing them to see that very answer.
Writing the Corporate Narrative
Writing the corporate narrative, or corporate storytelling as it may also be referred to, starts with getting everybody on the same page in order to show the world how your company is striving to make the world better for all. This is a story that not only stresses your strengths, but also talks openly and honestly about your company’s weaknesses in order to make you seem more human.
Qualities of a Great Corporate Storyteller
A storyteller makes the message meaningful and something the audience will remember. He or she does not overload the public with information, but instead makes the story about the most important points you want your audience to remember. Storytellers craft messages that play to both your customers’ logical and emotional sides. In a perfect world all deals would be decided with logic, but we are human so emotions play a part in everything we do. Lastly, the message is made interesting enough to hold people’s attention. Most presentations are uninteresting, a dull recitation of facts and figures that truth be told, hold very few folks attention. A great storyteller weaves an interesting tale while still getting the important information across. In the end, it is all about accomplishing all of this based on facts which have been precisely and carefully researched.
A Great Company and Gifted Storytellers
The History Factory and Heritage Management Agency was first formed in 1979 and still believes that there is a great story to be told about every company. Let them get to know you and your company and let yourself get to know them. You will be very pleasantly surprised with the results. Visit historyfactory.com to know more information about Corporate Storytelling.